Today I’d like to talk about how to turn “stalled” prospects into customers and retain them. While, your marketing may be doing its job, you need to be working on turning those also turning “stalled” prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
The biggest fear of most potential and new customers is the dreaded buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.
However, this can still occur. There are two ways to deal with this:
· Offer to refund money-no questions asked
· Offer a bonus they can keep even if they return the product
These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.
Tip #1 - There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for you to test the market.
Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s' braces, or another tangible reason. Customers love that this makes you feel so much more human.
Offer a referral incentive.
Offer a smaller, more inexpensive product first to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
Offer financing options, if applicable.
Tip #2 - More ways to turn stalled prospects into customers
Offer them a Bonus if they Pay in Full
Offer special packaging or delivery.
Offer “name your own price" incentives.
Offer comparative data or other comparison tools.
Offer a trade-up or upgrade to something they already have.
Offer additional, educational information to help them make the decision.
"“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham
Tip #3 - Make it personal
Feel free to include personal details and examples. The more relatable you or your website is, the more you connect with your readers.
Tip #4 - Mix it up
Try different blog formats each time. One month, post a day in the life, then try a How-To or a Q&A. There are many templates to help you get started.
Tip #5 - Finish strong
Your final tip will lead into your post’s conclusion. For example, “Lastly, knowing just a little bit about SEO can go a long way in helping your blog succeed. You can learn more about SEO in our guide.” Then be sure to add a link to your guide here.
Don’t Forget to Add a Closing Statement
Keep it short. Restate your main point and tell your readers what you want them to do next. Don’t be shy. Just tell them: Buy Now, Click Here, Read This, and link to it. You can also invite them to leave a comment below your post.